Let me tell your brand’s sTori
I’m Tori: an experienced copywriter and PR professional
After a long love affair with the English language, which started with my Nan teaching me the alphabet before preschool even began (to the annoyance of my teacher), it’s no wonder that the side to PR I love is that of writing and storytelling. Each person, place, company, and idea has a story to tell, with an audience that will listen – so long as messages are delivered in the right way. I enjoy unpacking stories with thorough research that results in compelling tales that engage and excite.
I started my PR career with a year-long University placement in the press office for BBC Magazines - it was my dream job and I credit a lot to my time there. My desire and skills for storytelling and writing, combined with 15 years of product and travel PR experience for both in-house and agencies in the UK and Australia, means I can portray your brand or product story pretty darn well. In most cases, rather than complicate things, it’s about simplifying the language and jargon to resonate with your audience, OR you may want to add colour – let me help either way!
Have a look on this site at my offering. If you’re interested in hearing more / having a chat, please contact me via email or phone.
Looking forward to working with you!
Tori
My services
Copywriting
There’s nothing I love more than bringing a client’s messages and story to life ‘on paper’. Adapting the jargon or building basic points into an engaging story that suits and directly reaches your relevant audience, is my specialty.
Public Relations
Telling your brand’s story through PR is a cost-effective way of driving awareness and getting people to notice you. Whether it’s strategy, media materials and pitching, events, spokesperson briefings, or crisis communications - I have you covered.
Podcast: Unclaimed Baggage
Along with my good buddy and co-worker Tristan Freedman (T), I uncovered a love for podcasting. After COVID sent the world into a spin, we launched a podcast that unpacks the travel industry (from our many joint experiences of working in this sector). The show includes comical travel headlines from around the world, crazy experiences we can all relate to, and guest speakers shining a light on their destinations.
So if you love to laugh, travel, and don’t take yourself too seriously, give my podcast a listen.
